Your New Favourite Health Curiosity Show
Why do some people sweat buckets at the gym while others barely glisten? Why has everyone been told to drink eight glasses of water a day — and is that even what the science says? Why do so many health "rules" exist without anyone ever explaining the why behind them?
Welcome to So That's Why.
The podcast where we finally answer the health questions that may or may not have been sitting quietly in the back of your mind.
What Is So That’s Why?
Each episode starts with a simple question — usually something that begins with:
"Why do we…?"
Then we dig deeper.
What your body is actually doing, where common health advice came from, what the research really says and what it all means in real life.
No hype. No oversimplified headlines. No "just do this" without context.
Just real science, explained clearly.
Who’s Behind the Microphones?
The show is hosted by members of the Vegetology team. You'll hear from Jen (PhD in biochemistry and molecular biology, who genuinely loves understanding how and why the body does what it does), Chris (formulation scientist with over 30 years in the field, who's been in a lab coat longer than he'd probably like to admit), and Matt (who fell down the nutrition rabbit hole years ago and never climbed back out — so he's probably asking the same questions you are).
Other members of the Vegetology team join the conversation from time to time too, bringing their own expertise and curiosity to the table. Because when your whole company is built around science, there's no shortage of people who want to geek out about it.
Together, they all share the same pledge that drives everything Vegetology does:
Stick to the science. Always.
What You Can Expect
Short, focused episodes - Around 20 minutes. Perfect for a commute, a workout, or cooking dinner.
Real research & mechanisms -Not marketing trends. Named studies, actual findings, honest limitations
Clarity over confusion - Context behind common advice. The why that nobody usually explains.
Practical takeaways - What it actually means for your real life. Not rules — understanding.
You'll finish each episode thinking:
