Dear Vegetology Representative,
My understanding is that your company was the first to market with a vegan, lichen-based source of Vitamin D3 / cholecalciferol known as Vitashine.
Regarding your Vitashine formula, what is the manufacturing process that you employ to derive cholecalciferol from lichens? How does your manufacturing process compare to the manufacturing process of a lanolin-based cholecalciferol?
Hi, the lichen we use naturally contains Vitamin D3. We extract the D3-rich oil from the lichen and concentrate this. It is very different to lanolin and other animal-origin Vitamin D3, which is synthesised.