Relunctant to buy as this is an international order for me. But, my concerns have been relieved. Although this product took awhile to receive, I think nearly two weeks, it was well worth the wait. I've looked all over Amazon for a plant based omega 3 supplement, but nearly all had some form of caramel color, including Nordic Naturals. If they didn't have caramel color, they just didn't have the potency of Opti 3. We've enjoyed this product, and have been impressed with no after taste as some of these supplements produce. I love the 3 for 2 deal as well. The only thing preventing me from giving 5 stars is the shipping process takes so long. (Sorry I'm picky about that).